2010 is drawing to a close and 2011 is fast approaching. This year has been fraught with business issues and personal issues, for most of us. It is no wonder then that the majority of us are looking forward to the New Year. We’re hopeful that 2011 is the year that business turns around, sales increase and credit card bills are lesser than our incomes! But just being hopeful isn’t enough. In order to achieve huge sales in 2011, you need to set your sales targets for the upcoming year now. Here are some of the ways to increase your sales in 2011:
- Increase your reach:Promotional distributors are privileged because the promotional industry is not a niche one. Every industry can use promotional products. Thus, make sure that you are not limiting yourself to certain industries. For example, while the educational industry is one of the top industries that use promotional products, that does not mean that you should ignore the Information Technology industry. Identify new industries to target and create customized sales pitches to increase your sales in 2011
- Get Referrals:Everyone knows Word-Of-Mouth marketing is one of the most effective means of marketing. However, many of us are under the impression that our work will speak for itself. We feel that because we have delivered on our promises and offered exceptional service to our clients, they are bound to refer us. But you need to remember that you are not the only promotional distributor your client may be working with and so your customers may not recommend you to their friends, unless you ask them to. To ensure that you get regular referrals from your customers, you can offer them a discount on their next orders if they refer you to their friends and families
- Top of the mind recall: The promotional industry is a highly competitive one with many distributors offering the same products at similar prices. In order to ensure that your customer thinks of your company each time he/she requires promotional products, you need to ensure that your name is firmly etched in your customer’s mind. You can send regular, interesting newsletters to your customers or call them frequently. However, make sure that every time you contact your customers, you are adding value. For example, emails with the same discount offers sent every three days will do more harm than good. Ensure that you inform, entertain or pleasantly surprise your clients. Whatever you do, DON’T annoy them!
Happy New Year!