It’s no secret that most small business owners and big firms give utmost importance to referrals. The reason -majority of buyers rely on colleagues and associates to suggest brand names to them.
However, generating a buzz for your brand through the word of mouth can be a time-consuming and tedious process. You may get some referrals from your existing customers but that number will be a limited one.
So, is there any way to generate quality referrals? Yes, there are and, here are a few tips on how you can get more referrals from your existing network:
Image Credit: turrisiassociates.com
1. Share Information About What You Offer
If your neighborhood has a local chamber of commerce, you can consider giving presentations to the members without charging any fee. You may also donate your products to the charity, or write articles for local newspapers or magazines that reach your target demographic. These activities ensure increase in brand visibility and, will help generate goodwill.
2. Create A List Of Prospects
Create a list of 5 individuals, who are frequently in touch with your target audiences. Ask them to recommend your products or services to these customers. For instance, a graphic artist might consider choosing marketing executives, printers or business coaches to suggest your name to their customers. It will help you gain new clients and aid in spreading your brand name.
3. Time To Do A Manual Search
If you are running low on referrals, you will have to pull up your socks and start searching for them on your own. You can start with the local phone directory or the Internet? Get the contact numbers and addresses of individuals, who need your services and contact them.
4. Include A Request In Your email Newsletter
You can include a request in your newsletter saying: “If you love reading this newsletter, do share it with your network”. You may also add icons that would make it easy for people to share your content.
5. Be Remarkable To Your Clients
Consider giving discounts or coupons to your existing customers on special occasions. Make your customers happy and privileged and they will bring-in new business for you.
These are just a few suggestions that you can implement to generate referrals from people. Include these in your marketing efforts and very soon you’ll see the rewards reaping in the form of increased sales!