Upgrading the Promotional Product Industry

Apr 12, 13

The promotional products industry is huge and unknowingly stuck in the rut. It has moved from local screen-printing shops to online websites, but everything is still done in the same way. Everyone is still following the traditional time-consuming process of ordering promotional products:

. Select a product
. Select a quantity greater than the minimum
. Figure out how many colors to use in your design
. Submit your artwork
. Get your artwork manually approved
. Choose sizes and colors
. Get a quote by calling or requesting a quote online
. Pay upfront for all the products
. And finally receive the bulk shipment weeks later.

If this isn’t enough of a headache, you still have to figure out how to give away the promotional products you worked so hard to acquire! Although this process is fairly clunky and time consuming, it can work okay if all your customers are in a single location, such as a trade show. But what happens if your customers are all across the country, or more likely, across the world? The old model falls apart. You’re stuck with two options: either go through this clunky process and do the distribution yourself or don’t do it at all.

Just like other industries revolutionized by Internet, the promotional products industry needs an upgrade. Companies shouldn’t have to deal with minimum order sizes, colours in their design, and the management of inventory. They should be given a simple web interface to design their products, choose recipients of the giveaways, and get back to their real business. Inventory management, distribution, customer queries, and exchanges should be handled by the promotional products industry.

It is the time to take complete control of the promotional products process so businesses can focus on what they do best and not the logistics of a promotion. Such an upgrade will help increase business for the promotional industry people, as well as make work much easier for the company’s progress.

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