Why mobile transactions are the future of eCommerce

Jul 12, 16

Responsive Designs











Why mobile? Because that’s where the consumers are. In a world where mobile devices are the center of the connected consumer, there is a huge shift happening to people-centric strategies.

Business across verticals are in a dire need to emerge and close the gap in the rising need for more mobile friendly transactions. With the rise of smartphones, globally more people are preferring to make their purchases online. To be able to give them a complete shopping experience businesses need to convert browsers to buyers. This is where cross-device identification needs to come in, mobile commerce report for 2015 shows that consumers are using multiple platforms to browse and buy.

Portability and security play a big role in this scenario; mobile, unlike other devices, has lesser components hence lesser security threats. Mobile usage gives the consumer the freedom to convert their purchase decisions rapidly. Designing a mobile responsive site is not just the need of the hour but it is becoming imperative for distributors and suppliers trying to connect at multiple levels of product procurement.

The rise of cashless transactions has a lot to do with how we use our phones to make payments. But a responsive design stands at the top of the cycle. Consumers want to identify with the same look and feel of the desktop site they browse, much deviation and maneuvering only leads to decreased customer engagement. Distributors want a connected feeling, so that irrespective of the channel they operate from, you are able to make instant influences.

So how will you ensure uniformity?

Media Queries – this set of rules allows your browser to automatically adjust to the layout given the media and the images. One may choose to have a different layout for a mobile or a tablet, but say, you have an important update that has to up on priority and you have less time to work on all the channels, then, of course, it becomes recommendable to have it in place.

Adjustable grids – making all your grids adjustable actually work as an anecdote to any kind of responsive design. This allows other channels to easily pick and display all the grids that were in the web version.

Modifiable texts & photos – a responsive web design must have texts than can be adjusted to the screen size, photos and other media must retain lucidity so that they can be modified anytime.

All the above components are co-related and together they ensure an effective web design, bringing about a uniformity that your distributors/customers can recognize and take purchase decisions swiftly.

If you have any query on responsive web design you may consult our experts here.

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